I’m going to paraphrase about a hundred people who’ve expressed these exact sentiments, and if that makes me another Margaret Wente, so be it. It’s a jab I’m willing to live with.

Here goes.

If all those Uber people were even half as passionate about other, far more important city issues as they are with accessing their inexpensive, on-demand, chauffeur service, Toronto would be a civic paradise.

That said, I’ve said as much as I want to say about the Uber debate. It’s already taken a disproportionately significant chunk of our local political discourse over the past couple years. Mayor Tory made it his key item to begin this month’s city council meeting yesterday, and it consumed every bit of the extended day to finish it off. For now. Always, for now.

People will argue that it’s simply a response commensurate with the demand out there for Uber. 45,000 people a day can’t be wrong, won’t be denied. A grassroots uprising breaking the death grip of the taxi industry monopoly, yaddie, yaddie.

Maybe…maybe.

Or, here’s another angle.

This Is How Uber Takes Over A City

“Uber’s made a name for itself by barging into cities and forcing politicians to respond.”

How, you ask?

A $40 billion value corporation (as of the article’s writing last June) with all the lobbying muscle that kind of money can buy.

Over the past year, Uber built one of the largest and most successful lobbying forces in the country, with a presence in almost every statehouse. It has 250 lobbyists and 29 lobbying firms registered in capitols around the nation, at least a third more than Wal-Mart Stores. That doesn’t count municipal lobbyists. In Portland, the 28th-largest city in the U.S., 10 people would ultimately register to lobby on Uber’s behalf. They’d become a constant force in City Hall. City officials say they’d never seen anything on this scale.

“Uber makes the rules; cities fall in line.”

Bringing it closer to home here in Toronto, we all know that two of the mayor’s former campaign mucky-mucks, John Duffy and Nick Kouvalis, have gone to work for Uber, one as a lobbyist, the other to do some polling. And it seems like there’s been a lot of Uber lobbying of the Mayor’s office leading up to this week’s meeting. According to Anna Mehler Paperny of Global News, “And the mayor’s staff met with Uber more than anyone else on this topic last year.”

But, you know, whatever. The various branches of the taxi industry are no slouches themselves when it comes to lobbying, and donating to municipal campaigns, and just generally getting this debate front and centre in a way that makes it seem like it’s the most important policy matter the city faces. It isn’t, not by a long shot. That’s just what effective lobbying does. That’s why lobbyists and lobbying firms get paid the big bucks.

None of this is news. I didn’t write and crib some 500 words to tell you something you didn’t already know. It is what it is.

Although, and here’s the kicker and the reason I wrote anything about this at all, after the Uber debate dies down, and perhaps today’s equally noisy matter of the proposed bike lane pilot project on Bloor Street gets settled, there’s an interesting little item going to council from the Executive Committee. It was deferred from the March meeting, and the oh-so-perfect irony of the timing of it is hard to ignore.

As part of some lobbying by-law amendments being considered, Deputy Mayor Denzil Minnan-Wong put forth a motion asking for a staff report on the question of forcing unions and not-for-profit organizations to register with the city as lobbyists. It’s been an idea, as Jonathan Goldsbie writes in NOW, kicking around since the establishment of the Lobbyist Registrar back during David Miller’s first term in office. It’s been given a new lease on life with the support of Mayor Tory, his deputy mayor and 9 other councillors sitting on his Executive Committee.

His [Mayor Tory] position is that there are groups that have vested interests in the outcome of council decisions that are not confined to direct financial benefit. This is about transparency, and our belief that the public should have visibility into the various groups that lobby city councillors on matters of public record.

This statement from the mayor’s office in response to the NOW article has made some of those “various groups” more than a little nervous. “STOP Mayor Tory’s attempt to force community groups to register as lobbyists. Sign this petition now!” tweeted out the shadowy NOJetsTO group who have used their deep pockets and sneaky loophole seeking ways to bully the under-resourced and hamstrung-by-lobbying-rules little guy Robert Deluce and Porter Airlines in order to stymy island airport expansion. Why? What do they stand to gain from keeping the airport just like it is?

Until they are brought to heel under the careful watch of the Lobbyist Registrar, we won’t clearly understand their motivations. We’ll just have to file it under: “not confined to direct financial benefit.”

But if I were a community group or social activist type, I wouldn’t worry too much about it, though. My guess is, Mayor Tory’s eyeing bigger game, like the unions, who the motion mentions specifically. And even that may be reading too much malicious intent into it.

Maybe the mayor is really and truly trying to level the playing field for everyone down at City Hall. After yesterday’s vote, and his and a solid majority of city council’s complete and utter capitulation to the ferocious lobbying and PR effort of Uber, he’s reaching out to give the grassroots a leg up. See? Lobbying works. Become a lobbyist. Access millions and millions of dollars to hire high-priced consultants, pollsters and glad-handers. Then, prepare to roll over your local elected representatives.

If an upstart company like Uber can do it, you can too, little group looking to… I don’t know, provide some extra affordable daycare spaces. Think big. Big Daycare.

Besides, it’s only fair. Otherwise, just anybody can drop a line or send off an email, demanding access to decision-makers at City Hall. That’s just not how things get done around here anymore.

— blithely submitted by Cityslikr