From Jon Caulfield’s The Tiny Perfect Mayor (1974):
This fatalism was shared by many reform leaders and candidates themselves. For the press, at fund-raising parties, at rallies and public meetings, they were mostly all capable of bursts of optimism…But pressed privately in ones and twos, they were often unsure, their confidence watery. Because their movement was, at root, a fragile marriage of convenience drawn together only by informal networks of key individuals, communication among them was haphazard, and fragmentary, in some cases nearly non-existent; for the most part they had no way of knowing about the progress of campaigns outside of their own parts of town.
Forty years on, this passage struck me as still wholly relevant when looking back through the ashes of the 2014 municipal election campaign, an election where the old guard of all political stripes ran roughshod over its competition.
Nobody who seriously throws their hat into the ring to become a political candidate can do so without at least a sliver of belief they can win. No matter how small a sliver, how big the odds, how steep the uphill climb to victory might be, there’s always a chance, remote, outside or not. Otherwise, you wouldn’t dedicate the time and energy necessary to mount even the most basic of campaigns.
In late October, I heard through the grapevine that such-and-such a candidate was, according to internal polls, within striking distance of such-and-such an incumbent. Candidate X had jumped into an improbable lead in Ward Y. In the end, neither rumour of glory came close to being true. A respectable showing would be the best one might claim of the results. Pretty much throughout the entire city.
By their very nature, election campaigns are built on hard work and false hopes. There will always be more losers than winners but for a democracy to remain vibrant, everyone thinking about a run for office has to believe that that this time is their time. You can apply other metrics to what constitutes a successful campaign – increased voter turnout, say, — in the end though? Well, close only counts in horseshoes and grenades. Or, as a springboard to another crack at it four years hence.
Perpetual optimism mixed with battle worn realism.
When I met up with Idil Burale a couple weeks back, pretty much a month after her run for a city council seat in Ward 1 Etobicoke North, there was a lot more realism than optimism in her take on how things had gone. A very promising challenger to one term councillor deadweight, Vincent Crisanti, Burale finished a disappointing 5th place in race where Crisanti increased his plurality from 2010 simply by being the Fordest of Ford supporters in one of the Fordest of wards in the city.
It should’ve been so easy. A terrible, do-nothing incumbent versus a brand new voice of the community. Faced with such a clear option, how could Ward 1 voters not jump at the opportunity to make a change?
Yeah well, funny story…
First, a declaration of interest on my part.
I met Idil a couple (three?) years ago, at some event or another that led to us hosting an evening to talk about the urban-suburban divide. I (along with a few hopeful others) gently encouraged her to consider a run in 2014 election. When she finally decided to take the plunge, I was involved early on in the campaign, helping with content, messaging. I even timidly and awkwardly knocked on doors as part of two or three canvasses.
Everybody was cautiously optimistic, I think. Winning the thing wasn’t the be-all. If Idil could even just affect the conversation during the campaign or get out the vote in a ward that had the lowest turnout in 2010, it could still be considered a success.
In the end, I don’t know if even those modest goals were achieved. Like every other ward in the city it seems, the only conversation people wanted to have was about the mayor’s race. I’m not alone in asserting that the 2014 campaign was essential a mayoral referendum. Rob/Doug Ford, yes or no? Everything else at city council could be fixed in editing.
That said, I don’t think it’s an unfair assessment of the Burale campaign to suggest that it never really gelled into a smooth running operation. There were personnel problems, mostly of the kind that there were never enough people to do the jobs that needed to get done. In the end, Burale thinks they knocked on about 80% of the doors in the ward which, as impressive as it sounds, isn’t nearly enough.
The general rule of thumb is that a successful campaign needs to hit every door at least 2 times, maybe 3 when all is said and done. Despite our hope and belief in advanced technology, campaigns are still won and lost on the ground, real live bodies going out to meet real live people, once, twice, three times, driving them to the polling station on election day if need be to make sure they vote. Without those troops, there isn’t the necessary voter outreach. Candidates unable to swamp doors in their wards remain unknown entities with no name recognition factor.
This points to perhaps the biggest problem the Burale campaign faced. There simply wasn’t enough community support at the local level at the beginning of the campaign. Downtowners (like me) formed a large part of her team in the early going.
It’s an especially acute problem for wards in the inner suburbs. Ward 1 sits in the most north-westerly spot in the city. Without local support, people able to get to a canvass meeting spot in 15 minutes, half an hour rather than an hour and a half, 2 hours, it’s difficult to amass a regular, reliable team of volunteers. Without a regular, reliable team of volunteers, well, you tend to finish in 5th place.
Idil also picked up very little ‘institutional’ help. By this I mean the party and riding association machines that always play an integral part even in officially non-party municipal campaigns. For whatever reasons (and I am certainly privy to none), there was no backing from either the ward’s Liberal MPP or MP thrown her way. Despite receiving the labour council backing, Burale found herself competing against an unofficial NDP candidate.
There may well have been good reasons for that situation but the fact can’t be ignored if an outsider candidate remains on the outside, the odds of them running successfully remain very long.
No amount of social media adoration is going to change that. Burale was one of a number of challengers, especially out in the suburban wards, who garnered a lot of Twitter attention along with endorsements from both old and new media, only to see it not translate into electoral success. Martyrs to the progressive cause, fueling our sense of wonder at what’s wrong with people out in the suburbs.
Turns out, you can’t just flick on the civic engagement switch come election year. Wards like Etobicoke North aren’t imbued with a history of strong citizen activism in their local governance. What groups there are don’t seem particularly connected or, in the words of Jon Caulfied in describing the early-70s City Hall reformers, ‘informal networks of key individuals’.
There was no fertile grassroots base for a challenger like Idil Burale to draw on. Without enough outside or institutional help to make up for that, she was left to fend for herself against the power of incumbency. Even an incumbency of a second rate city councillor who has subsequently been appointed the deputy mayor of Etobicoke and York.
So pick yourself up, dust yourself off and chalk it up as a valuable learning experience?
There was certainly something of a personal toll on Burale. Parts of the 7 month run were miserable, not at all fulfilling. So much so, at this juncture, fresh off the loss, she’s not considering another run.
A casualty to an electoral process that promotes the power of insiders and the well-connected? Change or reform doesn’t come about through the sheer strength of individual effort. We can’t pat hopefuls on the head, slap them on the back and send them out into the fight with only our high hopes and fingers crossed. Challenging the status quo needs to be a group enterprise, uncoloured by partisan brand or parochial interests.
Candidates like Idil Burale should be applauded and congratulated for trying to roll that rock up the hill. We just have to stop thinking they can do it on their own and then expect a different, a better result in the end. That’s the definition of crazy. Crazy and lazy.
— discontentedly submitted by Cityslikr
Also, anybody who is 0.0001% Serious about running for a Council Ward in 2018 should probably be picking through the Current-List of OPEN “Public Seats” on the City’s many Agencies, Committees and Corporations.
Pick your poison from the Menu of eye-glazing choices, and actually get Hands-On in the soul-crushing minutiae of Civic-Governance…