We now return you to our regular scheduled programming…
With the conclusion of baseball’s post-season last night, it’s back to my normal television viewing pattern which consists of largely of DVRing, Netflixxing and disappointment shaded avoidance. I mean, really? Storage Wars?!
Sports, in general, baseball specifically, is the only time that I spend watching TV in the traditional manner any more. That is, with unfiltered commercial breaks. Sure, I will take to muting them, using them for a bathroom break or to simply stretch my legs. I mean, come on. That first week of October, there were 4 games a day!
Still, baseball broadcasts are when I am really subject to television advertisements, and I can only conclude one thing: televised professional sports exist merely to maintain our automobile industry.
And like every other form of advertising, car commercials in no way reflect real life, do not in the least represent any sort of the reality of car ownership. In the ads, a lone automobile contends with the elements of nature. A shiny private vehicle transforms a dreary life into one of white teeth and daring do. A luxurious ride provides escape and calm from the horrors and blight of the modern world.
Your car is different than their car. Your car, in no way, contributes to the grind of your daily commute. Your car is a haven. Your car is not traffic. Their car is.
None of this is a revelation to any of you. Neither is it, I know, at all novel or a new thought. Mark it with a big ol’ shrug and a Well, d’uh.
I bring it up because this morning a group called the Ecofiscal Commission (“Practical solutions for growing prosperity”) released a report calling for a more sensible approach to road pricing in some of Canada’s largest cities.
In short, we’re talking tolls. We can’t sort out our mobility woes until we start properly charging drivers more fairly for their use of the roads, especially our urban expressways. This is important for any number of reasons, none more so, perhaps, than providing ammunition in the perpetual debate over whether or not drivers already pay more than their share. Gas taxes, and all that. They don’t.
I also bring up the subject of car commercials, the glut of them and their lack of grounding in reality, because one day last week 16 pedestrians were struck down by cars in the GTA. Sixteen! In one day! Ten more than the average daily pedestrian-automobile number of collisions. Six! A day!
The Toronto Police Services responds by announcing a Pedestrian Safety blitz this week, complete with this video:
While we’re told that there’s a 50/50 split in responsibility between drivers and pedestrians for “accidents” that occur between them, this is all about pedestrians taking full responsibility. Be Prepared. Be Seen. Be Safe. “Cross the street as if your life depends on it,” the nice police officer tells us.
Nary a word about drivers driving as if their lives depend on it, as if somebody else’s life depends on it.
The most obvious answer to those questions is that that’s just the way it is, the way it’s been for 70 years or so. In the hierarchy of transportation modes, the car is king. Change is slow, the status quo bias strong.
It is a mindset reinforced every time we turn on the TV.
Reason and rational thought have nothing to do with it. Driving is a singular experience. Normal rules don’t apply.
— rationally submitted by Cityslikr
