Is it possible Rob Ford has always been a celebrity candidate? Even back in 2010 when he was a little known councillor from Etobicoke deciding to take a run at the mayor’s office, it was all about his personality, that everyman in an ill-fitting suit, looking out for the little guy. He wasn’t a politician. He was a brand.
Everywhere he goes, Rob Ford is treated like a rock star, at least according to his councillor-brother-campaign manager, Doug. Wherever he goes everybody wants to get their picture taken with the mayor. Look, guys! It’s me and the mayor! The mayor who’s been on a late night talk show! The mayor who’s admitted to smoking crack!
It’s not necessarily a recent phenomenon, in the wake of his increased notoriety over the last 18 months or so. People always seemed to want to get their pictures taken with him. At the first Ford Fest after he was elected mayor, there was a steady stream of attendees waiting to pose with Mayor Ford. He has always been a larger-than-life figure. His politics ride shotgun with his persona.
So the direction his re-election campaign is taking cannot come as much of surprise to those who’ve been following along for the last 4 years. It is a full on embrace of his celebrity status. Anyone – and they mean anyone – with any sort of name recognition, good or bad, is welcomed aboard Team Ford. Ben Johnson. That guy from the Trailer Park Boys. No, not that one. Not that guy either. The one in that episode where—Does it matter? The Trailer Park Boys!
And as with any sort of celebrity campaign, whether electoral or some product promotional tour, you can never forgot the merchandise. Some swag. With Rob Ford, it’s all about the bobbleheads. Sports stars. Dead presidents. Anybody who’s anybody (or anybody who was anybody) gets their own bobbleheads.
There’s an interesting article in today’s Toronto Star about the tactical approach of these bobbleheads in helping not only with donations but in compiling voters and volunteers lists. Buy one, give us your data in return. “Rob Ford and his brother…are either the smartest people in the room or the dumbest and I don’t know,” says Ralph Lean, a long time political bagmen who knows a thing or two about raising money.
I do know that the Fords are smart in using the mayor’s celebrity as the focus for eliciting donations and names for the campaign. Smart, or it’s just the result of a basic process of elimination. It’d be hard to run on his record of accomplishments (spotty) or his time in office (horrific, if you’re not a big fan of your mayor smoking crack in drunken stupors, etc., etc.) So, it’s full on celebrity mayor. Do you like a mayor who puts Toronto on the map of late night American talk shows and international news wires? Re-elect Mayor Rob Ford in 2014!
It’s little wonder then that the latest installment of Ford Nation on YouTube is dedicated solely to bobbleheads and Jimmy Kimmel. Looks, folks. Your celebrity mayor hobknobs with actual, real life celebrities. No talk of policy issues the city the mayor wants to continue to lead faces. Who’s got time to discuss transit? It’s Jimmy Kimmel, folks! A celebrity. Endorsing the mayor. Sort of. He said he might come to town in November for a “fun-raiser” and to celebrate brother Doug’s birthday.
Jimmy Kimmel, folks!
The question now is, have the Fords so degraded public discourse in this city that there’s a big enough audience – and that’s how they view their base of support, as an audience of taxpayers not engaged citizens – to secure them a second term in office? Will boasting that the likes of Jimmy Kimmel had never even heard of Toronto before Rob Ford became mayor activate another winning Ford Nation who see something ‘world class’ about that? It’s a risky road to take, even in the celebrity obsessed times we live in, but the reality is, Team Ford has no other alternative.
– star struckly submitted by Cityslikr